Since this year, the Cultural Trends Lab has begun its work at the UTMN Institute of Social Sciences and Humanities. It is headed by Lev Manovich, one of the world's leading digital culture theorists, media theorist, founder of the Cultural Analytics Lab, Professor at the City University of New York.

The laboratory develops techniques for identification and effective use of cultural indices — quantitative and qualitative indicators of cultural activity, innovativeness, degree of globalization and cultural diversity. Based on these indicators, one can analyze the relationship between the creative and innovative potential of locations and their socio-economic and cultural-historical development, as well as create maps of territories that demonstrate these indices.

Source: https://www.utmn.ru/en/media/news/research-and-innovations/638072/